As new emerging trends in travel behaviour emerge, what does this mean for loyalty within hotels?
Changes in the nature and duration of stays, increased focus on localised travel, and the shrinkage of corporate travel, are all contributing to shifts in what guests are looking for from their travel experience. The face of loyalty is changing.
‘Exploring Loyalty in 2022’ puts loyalty under the spotlight as seven industry leaders share their thoughts as to what loyalty means for hotels today.
Is loyalty still important today?
In October 2021, at the year’s leading revenue management conference, ‘Leadership From Chaos’, we brought together seven leaders within the industry to discuss and unpack what loyalty means today for the hotel industry. Their discussion is covered in this free, downloadable, thought-leadership white paper. Areas discussed include
Do we believe there is loyalty to a hotel and if so what attracts a guest?
What is the value of loyalty to an organisation?
What does a structure within a hotel need to look like to maximise loyalty?